Thunder
AR

Snapchat UTMs Setup

  1. 1

    Go to Ads

  2. 2

    Click Thunder UTMs

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  3. 3

    Paste your landing page URL into Thunder

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  4. 4

    Thunder will generate a ready-to-use URL with the required Snapchat UTMs included

    ts1={{campaign.id}}&ts2={{adSet.id}}&ts3={{ad.id}}&ts4={{creative.name}}

    Click Copy

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  5. 5

    Open Snapchat Ads Manager, select the ad you want to track, then scroll down to the Website URL

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  6. 6

    Paste your Thunder landing page URL into the Website URL

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You're all set. Thunder will now accurately attribute purchases from this ad

Note: If you're running a catalogue campaign in Snapchat, follow the steps below to add the Thunder UTM parameters to your catalogue settings

  1. 1

    Open Snapchat Ads Manager, select the ad you want to track, then scroll down to the URL Parameters

  2. 2

    Click Add/edit parameters

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  3. 3

    Set the following values:

    • Campaign ID → {{campaign.id}}

    • Ad ID → {{ad.id}}

    • Click Add a parameter

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  4. 4

    • Add the following parameters:

      • Parameter nameParameter value
      ts1{{campaign.id}}
      ts2{{adSet.id}}
      ts3{{ad.id}}
      ts4{{creative.name}}

    • Click Continue to Save your catalogue settings

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You're all set. Thunder will now start tracking accurate data from this ad.